Guides · Strategy
The definitive checklist of trust signals for websites. Use this to audit your site and identify exactly what trust elements you are missing.
Templates · Strategy · Guides
Most testimonial requests go ignored. Here's a proven 4-rule method and email template that gets clients to respond — fast.
Strategy
Skeptical buyers ignore weak testimonials. Here's how to collect, format, and place social proof that actually moves reluctant buyers toward a decisio
Strategy
Your website has a trust score—visitors calculate it subconsciously within seconds. Learn what factors affect trust and how to improve your score to i
Strategy · Templates
Turn every email you send into a trust-building opportunity. Learn how to add testimonials to your email signature and convert cold contacts into warm
Strategy
B2B social proof directly impacts whether deals close. Learn the two-layer review strategy that influences 97% of purchase decisions — and how to buil
Guides · Strategy
Your NPS promoters (9-10 scores) are testimonial gold. Learn the follow-up questions that turn high scores into detailed testimonials, case studies, a
Video · Strategy
Why does video convert better than text? Read about the psychology of mirror neurons and why 'imperfect' video is the secret to building massive brand
Strategy
Is your website losing sales? Read our 5-point website trust framework to audit your credibility and turn skeptical visitors into loyal customers.
Strategy
Why are your visitors leaving without buying? Understand the psychology of testimonial trust and how to remove the risk from your pricing page.
Strategy
Discover the most effective types of testimonials for your business. Learn why video converts 34% better than text and how to use social proof across
Video · Strategy
You know your product is great. You explain it clearly on your landing page. And they still don't convert. Here is why video testimonials change the g