A Simple Method to Collect Testimonials Without Chasing People

The biggest reason companies don't have testimonials is simple: they forget to ask.

Or they ask, get ignored, and feel too awkward to follow up.

You need a system that works on autopilot. Here is the "Low Friction" method to filling your Wall of Love.

Step 1: Identify the "Happy Moment"

Do not ask when they sign up. Do not ask when they cancel.

Ask when they get value.

• Did they just export their first video?
• Did they just hit a usage milestone?
• Did they just give you a 5-star rating on a support ticket?

Step 2: The "One-Click" Ask

Send an email that is short and human.

Subject: "Quick question?"

Body: "Hey, noticed you just hit [Milestone]. That's awesome. If you have 30 seconds, would you mind sharing a quick sentence on how it's going? You can record a quick video here without logging in: [Link]"

Step 3: The Incentive (Optional but Effective)

"If you leave a video, we'll feature you on our socials."

For B2B users, the promise of a backlink or exposure is often worth more than a discount code.

Step 4: Automate It

Once you know this works manually, hook it up to your email provider.

• Trigger: User hits "Success Event."
• Action: Send "Testimonial Request" email.

That's it. You stop chasing. You stop feeling annoying. You just wake up to new video reviews in your dashboard.

This method is part of a larger strategy for requesting testimonials. For the complete playbook including scripts for every channel, read our guide on how to ask for testimonials. You can also use our free Testimonial Request Generator to create copy-ready messages.

Start collecting Testimonials with Say About Us for just $5 a month. (no hidden fees)