You are launching next week. Your product is ready, your stripe account is connected, but your "Wall of Love" is empty.
Launching to a quiet room is dangerous. You need social proof fast. You do not have time to wait for users to use the product for six months.
Here is the sprint strategy to fill your wall in 48 hours.
- The "Past Life" mining
If your product is new, you are the product. Did you do freelance work? Did you consult? Ask those previous clients to vouch for your character and skill. "I’ve worked with [Founder] for years, and they always ship quality code." That counts. It establishes trust in the builder, even if the building is new.
- The Beta Swap
Go to Indie Hackers or Twitter. Find 5 other founders launching products. Offer a deal: "I will test your product for 20 minutes and give you a detailed video feedback/testimonial if you do the same for me."
Important: Be honest. If their product breaks, tell them privately. If it’s good, record the video. Authenticity matters more than false praise.
- The LinkedIn DM Script
Don't send emails. Emails get ignored. Send a 30-second voice note on LinkedIn to your closest professional network.
"Hey, I'm finally launching the thing I told you about. Would you mind recording a 10-second clip saying you're excited for it? It would mean the world."
Personal favours convert faster than automated forms.
- Use a Zero-Friction Tool
Do not ask them to email you a file. Send them a Say About Us link. If they can record it on their phone while walking the dog, they will do it. If they have to sit at a desk, they won't.
Speed comes from removing barriers. Make it easy, and you will get your proof.
Start collecting Testimonials with Say About Us for just $5 a month. (no hidden fees)
Recent posts
A Simple Method to Collect Testimonials Without Chasing People
Stop chasing customers for reviews. Read our 4-step autopilot system to collect
The Trust-Building Framework for High-Converting Websites
Is your website losing sales? Read our 5-point website trust framework to audit
The Psychology of Video Testimonials: Why Faces Convert
Why does video convert better than text? Read about the psychology of mirror neu