Clarity
Specific numbers and measurable outcomes
Check Your Trust Score
Paste your testimonial and see if it's actually building trust
Trust Score
Clarity
Context
Credibility
Relevance
Strength
What's missing
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How to improve
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What makes a testimonial trustworthy?
A trustworthy testimonial provides proof, context, and specificity. Generic phrases like "Great product!" sound like marketing, not genuine feedback. The best testimonials include measurable results, real names, and transformation stories.
The 5 dimensions of trust
Context
Role, company, or use case mentioned
Credibility
Real identity signals, authentic voice
Relevance
Clear problem-solution connection
Strength
Before/after transformation story
Weak vs. strong testimonials
Weak
"Great product, highly recommend!"
Strong
"Helped our team reduce onboarding by 40%. Saved us 5 hours/week."
Weak
"Love it! Best tool ever."
Strong
"As a freelancer, I landed 4 new clients from testimonials on my site."
FAQ
How is the trust score calculated?
5 dimensions scored out of 20 each: clarity, context, credibility, relevance, and strength.
What's a good trust score?
60+ is strong. 35-60 is average and needs work. Below 35 may not convert well.
Can I check multiple testimonials?
Yes, unlimited. Click "Analyze another" after each result.
Why do generic testimonials score low?
"Great product!" sounds like marketing. Readers want specifics.
Stop collecting weak testimonials
SayAboutUs uses smart prompts to guide customers toward high-trust testimonials. No more "Great product!" quotes.
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