How to Collect Video Testimonials Without Making It Awkward

Asking for a favor is uncomfortable. Asking a customer to put their face on camera for you feels even worse. It feels intrusive, like you are asking for a massive commitment.

That anxiety creates a bottleneck. You don't ask, so you don't get.

The trick to collecting video testimonials isn't confidence; it is reducing friction. If you make the process feel like a casual check-in rather than a film production, people are happy to help.

1. Stop Calling it a "Testimonial"

The word "testimonial" sounds formal and high-pressure. It implies they need to write a speech. Instead, ask for "feedback" or a "quick thought."

• Bad: "Can you send me a video testimonial?"
• Good: "Would you mind sharing a quick 30-second video on how X helped you?"

2. Remove the Login Wall

If you send them a link that requires them to sign up, verify an email, or download an app, they will close the tab. You need a link that opens the camera immediately. Say About Us handles this by creating a direct recording link. One click, record, done.

3. Give Them a Prompt

The biggest fear your customer has is not knowing what to say. They don't want to ramble. Give them three bullet points:

• Who are you?
• What problem did you have?
• How did we fix it?

4. The "Strike While Hot" Method

Don't ask two weeks later. Ask the moment they get a win. Did they just message support saying "You guys are awesome"? That is your trigger. Reply immediately with your link.

People want to help businesses they like. You just have to make it easy for them to say yes.

Start collecting Testimonials with Say About Us for just $5 a month. (no hidden fees)