30 Testimonial Questions That Actually Get Good Answers

If you ask a customer, "Can you leave us a review?", you will get a vague, useless answer.

"Great product, highly recommend."

That tells your potential buyer nothing. It does not address their fear. It does not paint a picture. It is just noise.

The secret to getting powerful testimonials is asking the right questions. You need to guide your customer into telling a "Before and After" story without them even realizing it.

Here are 30 questions that do exactly that.

The "Problem" Questions (The Before)

These questions establish the pain. They make the reader think, "That is exactly my situation."

1. What was the main obstacle that would have prevented you from buying this?
2. What problem were you trying to solve when you found us?
3. How were you handling this process before using our tool?
4. What was the most frustrating thing about your previous solution?
5. Did you try any other competitors? Why didn't they work?

The "Outcome" Questions (The After)

These questions prove the result. Numbers and specifics are king here.

6. What is the single biggest benefit you have seen since starting?
7. Can you give me a specific metric or number that improved?
8. How much time are you saving per week now?
9. What specific feature do you use the most?
10. What has this allowed you to achieve that you couldn't before?

The "Objection Handling" Questions

These questions demolish buyer fears directly from the mouths of existing customers.

11. What would you tell someone who is on the fence about buying?
12. Was the price point a concern for you initially? Why is it worth it now?
13. How was the onboarding process? Was it hard to get started?
14. How would you describe our support team?
15. Is the product easier to use than you expected?

The "Emotional" Questions

These questions create connection. People buy on emotion and justify with logic.

16. How do you feel when you use our product?
17. What is your favorite thing about working with us?
18. If you had to describe us in one word, what would it be?
19. Who would you recommend this product to?
20. Has this reduced your stress levels? How?

The "B2B / Professional" Questions

These are designed for enterprise and team-based products.

21. How has this impacted your team's workflow?
22. Has this helped you look better to your own clients?
23. What specific project did this help you complete?
24. How likely are you to renew your subscription?
25. Is this now a critical part of your tech stack?

The "Open-Ended" Questions

Let them surprise you. Sometimes the best quote is one you never expected.

26. Is there anything else you would like to add?
27. What surprised you the most about us?
28. If you could change one thing, what would it be?
29. What is the main reason you recommend us?
30. Can we quote you on this?

How to Use This List

Don't send all 30 at once. Pick 3-5 from different categories depending on the testimonial format you need. If you want a video, give them the prompts verbally. If you want text, embed them in your collection form.

Stop asking for "reviews." Start asking for stories.

Start collecting Testimonials with Say About Us for just $5 a month. (no hidden fees)